Executive Training by HOC Creative
At HOC Creative, we deliver executive training workshops that empower leaders with the skills and confidence to represent their organizations with impact. Our focus is on Media Training in Arabic, while also offering all our workshops in English to meet the needs of bilingual and international audiences across the GCC.
WORKSHOP OUTLINES
The workshop covers the following topics:
- Preparing for media interviews
- Appearance and body language on camera
- Building core messages and narratives
- Handling tough questions and media pressure
- Crafting and delivering soundbites
- Arabic and English-language best practices
Methodology
Our approach follows a corporate introduce–present–practice–summarize model, with practical application and three on-camera training sessions for hands-on improvement.
- All candidates get n-camera practice time with feedback
- Mock-up interviews with experienced presenter
- Workshops are tailored pre-event and on-site to suit each participant’s level and profile.
CRISIS COMMUNICATION TRAINING
In today’s fast-moving media landscape, our Crisis Media Training equips leaders with the tools to deliver clear, credible, and composed messages during high-stakes moments. We support you in drafting crisis messaging, preparing spokespeople, and rehearsing delivery—with coordination alongside your PR teams.
REFRESHER WORKSHOPS & INTERVIEW PREP
We offer fast-track refresher sessions to prepare executives for specific interviews or events. Whether in Arabic or English, these workshops reinforce confidence, update techniques, and polish delivery.
Public Speaking Training
Our Public Speaking in Arabic workshop is designed for executives who present in high-profile forums. Offered in both Arabic and English, the training is adapted to the cultural context of speaking in the GCC, covering formal presentations, media addresses, keynote speeches, podcasts, and more.
- Business etiquette and social hierarchy
- Political systems and leadership structures
- Ramadan, religion, and cultural values
- Managing multicultural teams
- Public behavior, Halal norms, and online image
- Navigating sensitive topics respectfully
- Inclusion, discrimination, and social issues
- Audience analysis & goal setting
- Message development & structure
- Confidence, tone, and delivery
- Presentation building and rehearsal
- Q&A handling and executive presence
Cultural Training: Doing Business in Arabia
Our Cultural Training for the GCC is built on decades of firsthand experience. This English-language workshop is ideal for expatriate executives entering the region and offers a dynamic, interactive understanding of how to work, communicate, and lead successfully in the Gulf.
MEET
THE TRAINERS
DR. ALI MOHAMAD
