Media training is essential to corporate and government spokespeople, even the most experienced media speakers amongst them. The ability to communicate effectively on camera and in public is an ever evolving skill, especially with today’s diverse and less standardized media landscape.

At HOC Creative, we are proud to offer the region’s most advanced Media Training in Arabic, led personally by Dr. Ali Mohamad — the only global-caliber Arabic media trainer in the GCC.

Meet Your Trainer: Dr. Ali Mohamad

Dr. Ali Mohamad brings more than 20 years of experience in strategic communications, public speaking, and media performance coaching. His rare combination of media literacy, linguistic mastery, and cultural fluency allows him to coach clients in Modern Standard Arabic as well as regional dialects, preparing them to engage with the press, lead public addresses, and appear confidently in high-stakes interviews.

Dr. Ali has trained:

  • Ministers and senior government officials in the UAE, Qatar, Oman, and Saudi Arabia
  • CEOs and executive spokespersons across sectors
  • Emerging public figures navigating TV, radio, and digital media

In his sessions, Dr. Ali focuses on shaping and delivering your messages, combined with on-camera skills and the basics of body language and appearance. At the end of the workshop, the candidate will have a new perspective on how to deliver their messages to the various categoriers of their target audience. The sessions combine on-camera simulations, personalized feedback, and scenario-based training aligned with GCC media expectations.

Dr. Ali on LinkedIn

Why Arabic Media Training Matters

English-language media training is widely available — but Arabic-language media training at the same global standard is extremely rare. In the GCC, where Arabic is the official language of government, public policy, and national communication, this gap presents a serious challenge.

At HOC Creative, we close that gap with:

  • Arabic-first media training frameworks
  • Techniques tailored to the linguistic and cultural dimensions of Arabic media
  • Training modules that include press briefings, interviews, panel discussions, and crisis response

This is not just language coaching. It’s strategic communication that empowers leaders to speak with clarity, confidence, and cultural precision.

Who Is It For?

Our Media Training in Arabic is designed for:

  • Government spokespersons and senior officials
  • Corporate leaders preparing for public speaking or media appearances
  • Public sector communicators looking to improve message discipline
  • Thought leaders and campaign ambassadors in need of media visibility

What You Will Learn

  • How to master your message in Arabic — for press, public, and policy audiences
  • How to handle live interviews, questions, or live discussions
  • How to align your public voice with national values and institutional tone

Trusted by Institutions Across the GCC

HOC Creative has delivered media training for some of the most prestigious government bodies and public sector leaders in the Gulf. Our approach is confidential, tailored, and proven — built on real experience and measurable outcomes.

Ready to Speak with Impact?

If you’re a leader, spokesperson, or public official in the GCC, and you want to elevate your Arabic media presence — this is the training you’ve been waiting for.

Book a consultation today with Dr. Ali Mohamad and the HOC Creative team. Contact us now.